Friday, July 11, 2008

TIM 2008 Summer Promotional Campaign

This 2008 Summer is turning out a very happy season for calligram design! At least in Italy.

TIM, Telecom Italia Mobile, chose calligrams for their 2008 Summer Promotional Campaign.

We post here only two of them. Please, visit TIM's website to see the others calligrams.
We think it's very creative, the word AMICI (= friends) is made by a group of friends, a picture of real people.
The concept is the same one used by Erté (1892-1989) in his very well known alphabet.

Unfortunatelly we could not find out who is the calligram designer for the TIM campaign. If by chance you know who she/he is, please let us know, we will be very happy to put her/his name in our Calligram Designers list. Thank you.

1 comment:

  1. I have seen that TIM is using a series of calligrams in this style in their summer campaigns. It is very interesting.

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