Showing posts from February, 2009

Images as letterforms

Apple, Inc. chose the technique of "images as letterforms" for the just released new versions of iLife and iWork 2009. The words/logos iLife and iWork are made by images which show some of the features and capabilities of the two products.This technique is very creative and not so easy to do, in fact it's not so popular, but when it's well done it's very effective from a marketing point of view: easy to remember!

Other beautiful examples of the use of images as letterforms are: - the cover for the book "WORLD DESIGN" designed by José Conde, published by Rizzoli International Publ., New York, 1992 - the logo for the film documentary "Objectified" designed by Michael C. Place.

Ai (Love)

by John Ecko

This poem was one of the most challenging calligrams to date for me.
I was fascinated by the beauty of love found in so many different written languages of the world and was inspired by the Japanese expression for it. Though there is so much diversity out there, Love is still the universal language and hope of mankind.

I hope you enjoy this visual poem from my new book "Signs of Life" and please feel free to visit my visual poetry site at to see more of my work and to find out more about my book.
Thank you for listening to my words and seeing a little of what I see.


by Laura Ruggeri

"L" as a heart, a heart full of "L", "L" as in Love, it makes a heart full of Love! ... because as we very well know Love is all we need.

Happiness Is

by Eddie Vasquez
The idea for this came to me shortly after I saw the trailer for Happiness Is. I was so compelled by the words. It was a little emotional. I felt it with all my heart. That was the lightbulb! I wanted to use the words from the United States Declaration of Independence as the "Heart" of Happiness Is. I'm glad it has been well accepted.

100% natural fonts!

Vegetables, fruits and cereals can become digits (Carrefour Italia) or an entire alphabet for a new line of soups (Star) or to illustrate an article about health care (by GigiGreen)... 100% natural fonts!