Showing posts from July, 2008


A 27 dresses calligram gown for Jane before she could finally wear her very important 28th one!

A very joyful poster movie for a very light hearted movie that talks about the emotions and the transformation of a woman who could always be a bridesmaid, never a bride, until...

Must see!

27 Dresses
20th Century Fox, 2008

TIM 2008 Summer Promotional Campaign

This 2008 Summer is turning out a very happy season for calligram design! At least in Italy.
TIM, Telecom Italia Mobile, chose calligrams for their 2008 Summer Promotional Campaign.
We post here only two of them. Please, visit TIM's website to see the others calligrams. We think it's very creative, the word AMICI (= friends) is made by a group of friends, a picture of real people. The concept is the same one used by Erté (1892-1989) in his very well known alphabet.

Unfortunatelly we could not find out who is the calligram designer for the TIM campaign. If by chance you know who she/he is, please let us know, we will be very happy to put her/his name in our Calligram Designers list. Thank you.

Feltrinelli 2008 Promotional Summer Campaign

Feltrinelli, an Italian publisher, chose a calligram for their 2008 Promotional Summer Campaign.

The slogan says "At Feltrinelli the world is closer.": Feltrinelli takes you all around the world showing you different cultures, people and places through a rich selection of books and authors.
The calligram world is made by words: music, culture, books, bookstore, travels, games, events, video, instruments, earth, fantasy, adventures, news, imagination, entertainment, etc.
The calligram design is by Miguel Sal & C.

The Thinker/Ecclesiasta

by Laura Ruggeri

STORY I designed this calligram in 1996 for the theatrical season Poeti Filosofi e Giullari.
Antonio Molinari (Associazione Progetti Culturali), the actual client, came to my studio and asked: "Laura I need an unique image for the next season. You have a blank slate. Surprise me." I asked Antonio what was the main show of the season: "The Qohèlet - The Book of Ecclesiastes", he answered.

I designed and patiently typeset by hand this calligram using all of the text of the book visualizing The Thinker of Rodin in type as a symbol of the human being who thinks "Completely meaningless, completely meaningless! Everything is meaningless" as Qohèlet said. It took 21 days to produce this calligram.
TECHNIQUE The font used for the calligram is Helvetica Neue - from UltraLight to Black + ExtraBlack crafted just for this project. 7 weights in total.
APPLICATION poster, libretto cover, flyer, invitation card

A calligram is...

... a poem (though can also be a phrase or single word) in which the typeface or handwriting forms are an important part of the focus. Indeed, it is a visual manifestation of themes presented aurally and textually. Guillaume Apollinaire is a famous calligram writer. (from Wikipedia)
Apollinaire once said to his friend Picasso, «Anch'io son' pittore - Me also I am a painter!»

Welcome to Calligram Designers!

Calligram Designers is a group of graphic designers, artists, illustrators and writers.
Our mission is to promote calligrams as a powerful and creative visual communication technique that might enhance our personal and business work.
In this blog you can view the best examples of calligrams from all over the world.