Feltrinelli, an Italian publisher, chose a calligram for their 2008 Promotional Summer Campaign.
The slogan says "At Feltrinelli the world is closer.":
Feltrinelli takes you all around the world showing you different cultures, people and places through a rich selection of books and authors.
The calligram world is made by words: music, culture, books, bookstore, travels, games, events, video, instruments, earth, fantasy, adventures, news, imagination, entertainment, etc.
The calligram design is by Miguel Sal & C.