Calligram Designers

The word STUFF is part of the logo-title designed by Ruben DeLuna for the very succeful 20-minute documentary THE STORY OF STUFF with Annie Leonard .  "The Story of Stuff exposes the connections between a huge number of environmental and social issues, and calls us together to create a more sustainable and just world. It'll teach you something, it'll make you laugh, and it just may change the way you look at all the stuff in your life forever." says Annie. As you can see the letterforms are made by stuff that everyday we consciously or unconsciously buy, collect, store-and-forget-we-have, stuffing our environment and, most importantly, stuffing our mind. In the yoga tradition the mind is called "citta vrtti" translated in english as "the mind stuff". Stuff that comes from the past and stuff that we desire in the future could be objects, memories and emotions that in some way stuff our lives. Try to open your closet. Can you find something you do...

Apple, Inc . chose the technique of "images as letterforms " for the just released new versions of iLife and iWork 2009. The words/logos iLife and iWork are made by images which show some of the features and capabilities of the two products. This technique is very creative and not so easy to do, in fact it's not so popular, but when it's well done it's very effective from a marketing point of view: easy to remember! Other beautiful examples of the use of images as letterforms are: - the cover for the book "WORLD DESIGN" designed by José Conde , published by Rizzoli International Publ., New York, 1992 - the logo for the film documentary "Objectified" designed by Michael C. Plac e .

by Eddie Vasquez The idea for this came to me shortly after I saw the trailer for Happiness Is . I was so compelled by the words. It was a little emotional. I felt it with all my heart. That was the lightbulb! I wanted to use the words from the United States Declaration of Independenc e as the "Heart" of Happiness Is. I'm glad it has been well accepted.

A 27 dresses calligram gown for Jane before she could finally wear her very important 28th one! A very joyful poster movie for a very light hearted movie that talks about the emotions and the transformation of a woman who could always be a bridesmaid, never a bride, until... Must see! 27 Dresses 20th Century Fox, 2008