Images as letterforms
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbfElgdMCtMjfZd_eS5733tqKP22Pre6By3cN6elyB8aw0R-iVYZKkojYS1OD02CjgxxChzAZ6un5206GryRAvETK8bpYnICnEnf41OJi2Tu5WnmkGM2hLOnoJGGYvoESWSvLryjF74jL-/s400/iLife-iWorks-2009-Apple.jpg)
This technique is very creative and not so easy to do, in fact it's not so popular, but when it's well done it's very effective from a marketing point of view: easy to remember!
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPBbZaWLRBt1xKvxOdsEnI6L2Aw_WOfP8KZyQiTIFdMMMN__CxVwQC4lUc6PcRqzxXZQPwlU7ntIqAVXZtTuN7zPprLMQ925YKLeYPHu5oqbVpi2Hs2ih0wtXck6k7HE-hNgagTb6YGri1/s200/World-Design-Rizzoli-1992.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPBbZaWLRBt1xKvxOdsEnI6L2Aw_WOfP8KZyQiTIFdMMMN__CxVwQC4lUc6PcRqzxXZQPwlU7ntIqAVXZtTuN7zPprLMQ925YKLeYPHu5oqbVpi2Hs2ih0wtXck6k7HE-hNgagTb6YGri1/s200/World-Design-Rizzoli-1992.jpg)
Other beautiful examples of the use of images as letterforms are:
- the cover for the book "WORLD DESIGN" designed by José Conde, published by Rizzoli International Publ., New York, 1992
- the logo for the film documentary "Objectified" designed by Michael C. Place.![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3NSf8GQ1s-zRkaCI-rxdDZWIiT7fVtHK34IsW8Ou376HKv-Qe8I6wKudpgw4JC18WgncdgHk2nJkJVysVXCNRNb83-fWbN_ee0H7SZJYRHobriJ0Y2D2aODTkdebqMFHTcqQ6dL2A_vYh/s200/objectified-calligram-logo.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3NSf8GQ1s-zRkaCI-rxdDZWIiT7fVtHK34IsW8Ou376HKv-Qe8I6wKudpgw4JC18WgncdgHk2nJkJVysVXCNRNb83-fWbN_ee0H7SZJYRHobriJ0Y2D2aODTkdebqMFHTcqQ6dL2A_vYh/s200/objectified-calligram-logo.jpg)
Apple always does a wonderful job with their packaging. They create a sense of quality and value right from the first contact. It's nice to see them using the letterforms.
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