Calligrams for sale

See how curvaceous body text is used for these calligrams featured on the tags of the 2010 Summer collection at la Rinascente in Milan, Italy!

Maybe it's becuase they follow very curvaceous feminine bodies?
Maybe it's becuase they follow the 60s' fashion trend for the 2010 Summer?

No matter, the result is very appealing and catchy.

It's always very inspiring to see how the visual communication technique of calligrams is used more frequently for business and marketing.

PS
"sconto" in Italian means "discount"
and "saldi" means "sale"


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