… are who use a word or piece of text in which the design and layout of the letters creates a visual image related to the meaning of the words themselves
2010 calligram greeting
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Here is a 2010 calligram greeting created with TypeDrawing (iPod Touch) by Laura Ruggeri for the design firm LR Communication Design's corporate greeting.
Laura saw two smiley eyes and one nose in 2010 and she added a happy smile with the message "let's keep smiling" for the new year.
Finally spring arrived showing its first splendor with the forsythia! I was walking this afternoon and saw the yellow forsythia around the corner... it reminded me the famous concret poem by Mary Ellen Solt, Forsythia, composed in 1965 and published in 1966. “The design of Forsythia is made from the letters of the name of the flowering shrub and their equivalents in the Morse Code. The text is part of the design.” ~ Mary Ellen Solt " Forsythia by Mary Ellen Solt was typographically concretized by John Dearstyne. In the introduction to Flowers in Concrete , George Zadek writes: “Traditionally the typographer has given form and order to words, thus serving both the writer and the reader. His problem is mainly one of clarity of communication, literary meaning, and hopefully aesthetic contribution to the art of the printed page. When publishing concrete poetry, it is sometimes difficult to draw a line between the contributions, as well as the final responsibilities, of the poet and...
by Joni James I started my journey in calligraphy when I was in my early 20's and living in Alaska. Often asked to make name place cards or inspirational quotes for people, I began taking classes when I returned to the Seattle area in 1984. I was always fascinated with calligrams but never really made any until this year. One of my favorite artists is Picasso, so I was thrilled when I did some searching for calligram information and discovered that Guillaume Apollinaire was a friend of his! For me, more then any other art form, making these calligrams gives me a calm like nothing else . I can feel the rhythm of the words as I create and the white space tells me what to do next. I'm so thankful to find other calligram artists! It's a beautifully unique form of art and can be used in so many ways! 1932 Ford Coupe Calligram This was made especially for my uncle and I sent it to him as a surprise recently. He was thrilled! Motherhood and Pregnancy Calligram...
Go out Federico Gene Advertisement for Woman's Day Magazine, 1953. All rights reserved. [...] Federico’s best-known ad for Woman’s Day typifies this rhythmic sensitivity. It has the catch-line “Go Out,” and shows a photo of a woman riding a bicycle with wheels made from the two lowercase Futura ‘o’s in the headline. The aim of this ad was to persuade potential advertisers that three million-plus devoted readers went out of their way to buy this check-out counter magazine. The ads apparently did well for the client, but more importantly proved the power of persuasive visual simplicity in a field that often errs on the side of overstatement. [...] From Gene Federico: The Art Director’s Art Director by Steven Heller. Read more info about Federico Gene on AIGA and New York Times .
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