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Showing posts with the label feminine shapes

A tribute to women

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Today, March 8th 2011, is the centenary celebration of the International Women's Day (1911-2011). We honor this special day with a gallery of calligrams where the woman, her beauty, strength, passion and force of nature are the main subjects. Enjoy! Motherhood and pregnancy Joni James Donna Summer Ben Duarri Screen Prince Oh, Julie (detail of the poster for the theatrical show "Il Blues di Malaussene") Laura Ruggeri 2010 Summer sale season campaign La Rinascente Calligram portrait Leslie Nichols "Go out " Advertisement for Woman's Day Magazine, 1953. All rights reserved. Federico Gene Advertising poster (70s) Vichy Water Advertising poster (60s) Lempereur Funny Girl - movie poster (60s)

Calligrams for sale

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See how curvaceous body text is used for these calligrams featured on the tags of the 2010 Summer collection at la Rinascente in Milan, Italy! Maybe it's becuase they follow very curvaceous feminine bodies? Maybe it's becuase they follow the 60s' fashion trend for the 2010 Summer? No matter, the result is very appealing and catchy. It's always very inspiring to see how the visual communication technique of calligrams is used more frequently for business and marketing. PS "sconto" in Italian means "discount" and "saldi" means "sale"