Six-legged dog calligram
Eni transformed its famous and historic six-legged dog logo into a calligram advertising its "Master in Energy, Environmental Management and Economics" program at Eni Corporate University. The audience for this calligram is young, intelligent, creative, sensitive... students from universities called to be trained in strategic planning, business analysis, relationships with regulatory authorities, etc. in the specific context of energy and environment. The calligram is formed by hand-written words recalling the sixties. The six legs say (from left to right): internazionalità (internationality) ricerca (research) cultura (culture) rispetto (respect) formazione (education) sviluppo (development) The main part of the body of the dog is taken by the name of the company's educational facility "ENI CORPORATE UNIVERSITY" (notice the capitalization). The head is the company's name, "eni" while " energia " (energy) is reserved for the red spit flam...