Calligram Designers

Apple, Inc . chose the technique of "images as letterforms " for the just released new versions of iLife and iWork 2009. The words/logos iLife and iWork are made by images which show some of the features and capabilities of the two products. This technique is very creative and not so easy to do, in fact it's not so popular, but when it's well done it's very effective from a marketing point of view: easy to remember! Other beautiful examples of the use of images as letterforms are: - the cover for the book "WORLD DESIGN" designed by José Conde , published by Rizzoli International Publ., New York, 1992 - the logo for the film documentary "Objectified" designed by Michael C. Plac e .

" Objectified is the new film from director Gary Hustwit . It's about industrial design, and the creativity at work behind everything from toothbrushes to tech gadgets. It's about the people who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It's about our relationship to mass-produced objects and, by extension, the people who design them." (from HelveticaFilm.com website) ... and the calligram logo speaks clearly what the documentary film is about. Notice In this case the concept of the calligram is reversed: it's not the image made by words, but the word made by images... well, objects. So, how can we call it? perhaps "objectified" word . Calligram design by Michael C. Place .