Calligram Designers

by Rick Ligas I must confess that I would not ordinarily think of a calligram in terms of search engine results. Laura Ruggeri however would. In fact figuring out how a calligram could effect search engine results was part of Laura's thinking when she set about designing a calligram to celebrate her (first) 25 years as a graphic designer and I am happy that she involved me. Laura had the idea to create a "25th anniversary" calligram and post it as the home page of her website. At first it sounded straightforward: a block of text describing her projects would spell out the numbers "25" in color, but Laura wanted it to be more than that. In addition to the "25" calligram she also wanted the individual words to be links that showed corresponding examples from her portfolio - and the words would be something that she hoped the search engines would take note of, after all, she intends to be an active graphic designer for another 25 years. So, with this spec

Eni transformed its famous and historic six-legged dog logo into a calligram advertising its "Master in Energy, Environmental Management and Economics" program at Eni Corporate University. The audience for this calligram is young, intelligent, creative, sensitive... students from universities called to be trained in strategic planning, business analysis, relationships with regulatory authorities, etc. in the specific context of energy and environment. The calligram is formed by hand-written words recalling the sixties. The six legs say (from left to right): internazionalità (internationality) ricerca (research) cultura (culture) rispetto (respect) formazione (education) sviluppo (development) The main part of the body of the dog is taken by the name of the company's educational facility "ENI CORPORATE UNIVERSITY" (notice the capitalization). The head is the company's name, "eni" while " energia " (energy) is reserved for the red spit flam